Spotify, the world’s most popular audio streaming subscription service, today announced that its self-serve ad channel, Spotify Ad Studio, is now live in Jamaica following its entry into the market in February earlier this year.
Ad Studio is in particular used by artists/managers, labels, and small-medium businesses – and “Jamaica is the first market in the Caribbean that we’re expanding the platform to due to an interest by the market. We had a waitlist with businesses in Jamaica wanting to access Ad Studio” – Spotify
As digital audio consumption continues to grow worldwide, including in Jamaica, Spotify is making it easy for advertisers to connect with the platform’s engaged global audience and understand the impact of their campaign.
Ad Studio allows artists, brands, and businesses to easily create and run audio and video ads on Spotify. It provides advertisers with free audio creation tools including background music mixing and voiceover talent, audience targeting, and real-time reporting. With this tool, advertisers can create a campaign within minutes, gaining the flexibility and control to set up and manage campaigns in real-time. In order to advertise with this tool, advertisers need to spend a minimum of $250 USD, using a credit card.
“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. Digital audio is the fastest-growing, most innovative, and most creative space in the media today and Spotify is reaching a younger and growing audience – among Spotify Free users, 71% of listeners are under 35 and the median age of our podcast listeners is 27.
The launch of Ad Studio is another way Spotify is leading the way globally in audio innovation and provides advertisers with the opportunity to reach their audiences in these emerging markets.
eCommerce10 months ago