How Live Streaming is Transforming Industries Across the World

by Adrian Gulliver

There’s no doubt about it – live streaming is transforming the world as we know it. The latest way for industries across the globe to transform and evolve their offerings, we’re seeing it used everywhere from sports media to online casinos.

No matter who it is that’s taking advantage, the overarching goal is always the same: to add a more immersive nature and an increased immediacy to the user experience. Live streaming, by its very nature, is intended to make viewers feel like they’re right there in the moment, living the on-screen experience first-hand. And more and more content producers are taking advantage of this.

From the excitement of the Caribbean Cricket Premier League to the glamour and glitz of real-life casinos, we take a look at just a few of the industries that are using live streaming to enhance and improve their products. 

A more immediate sporting experience 

Source: Pixabay

Those passionate about the subject would unanimously agree that spectator sports can only be fully appreciated by those who are there to witness their happenings in the flesh. But thanks to technology, this experience is opening up to a whole new audience.

Doing away with the often prohibitive prices of attending matches, live streaming is bringing real-time sporting events into our homes, as was recently demonstrated by the Caribbean Cricket Premier League, which live streamed every one of its 2018 matches to a global audience.

Cricket is not the only sport to have done this: all around the world, people are finding that they can tap into websites that offer live coverage of their favourite events, from football to hockey, tennis, basketball, baseball, cycling and more. The result: anyone with access to the internet can experience the untainted pleasure of sporting thrills and spills first-hand.

Immersive entertainments 

Source: Pixabay

It’s not just the global sporting industry that has been able to deliver an improved user experience thanks to live streaming technology: the world of entertainment is also being transformed. One need only look at professional gamers for proof of this, with a number of individuals actually earning a living from streaming themselves as they play popular MMO games like Starcraft and Hearthstone.      

The appeal of watching this sort of video content is obvious: the less talented but still enthusiastic get to experience their favourite characters and worlds vicariously through the eyes of someone with a level of skill they can only dream of possessing.

It isn’t only gamers who wish to see new worlds opening up before their eyes. Lots of gambling sites now utilize a medium known as live casino, which gives users the chance to play both paid and free casino games against real-life dealers using their phone or computer. The result is to bring the magic of the casino into the comfort of your own front room, thus offering a more immersive experience than online providers have ever reproduced before.

More exclusive forms of entertainment have been doing the same, with everything from live concerts to ballet productions making their content available in real time online. This has brought these mediums to consumers who would never be able to access them in their everyday lives, due to finances or geography or even socio-cultural norms, helping to bring the most wonderful experiences into homes from all around the world.

Live streaming is, quite simply, transforming our lives and the way we live them. We couldn’t be more excited about the thousands of possibilities it’s opening up for each of us.