From Ad Platform to Media Brand – Yellow Pages rebrands to Yello

Advertising platform for local businesses Yellow Pages has rebranded to a full-service media business under the name Yello.

“We have fast-tracked the evolution, which began as a printed directory brand known as Yellow Pages that advertisers have come to know and trust, to a full-service media business, Yello. This charts a new direction for digital marketing in the 21st century,” CEO of the parent company, Yello Media Group’s Ian Neita, said in a press release from the company.

“We’re excited to introduce our online directory platform change from www.jamaicayp.com to www.findyello.com,” Neita said.

Yello offers an innovative suite of digital marketing solutions and directory products to connect the right businesses to the right customers at the right time. Search engine marketing (SEM), website development, social media management and app development are some of the digital solutions offered to enhance value for advertisers.

Yello also jumps into the market to compete with big guns such as Digicel’s Trend Media Group.

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