Last week Wednesday, 9 September, global tech firm, Apple, held its annual product announcement event at which it presented its new offerings and imminent releases. As a brand, Apple is known for aesthetically pleasing designs, and sophisticated and innovative products, many of which are are regarded the best in their class.
While the 2015 announcement did not disappoint on many fronts, industry experts and loyal Apple customers might have been hoping for more: a product that would change the trajectory of how we use and perceive technology, like had been done in the past with the iPhone, iPad and iTunes, to name a few. However, although no life-altering product was readily evident in Apple’s stable of new offerings, to varying degrees, the event highlighted the following four trends and takeaways in the software development space.
1. Apps are still king
Early in the product announcement event, Apple Chief Executive Officer, Tim Cook, stated “the future of TV is apps”. Whilst the statement was made in the context of highlighting the direction being taken with the Apple TV, throughout the event the potential impact of the new features and capabilities in the hardware was continually being tied back to software programmes and applications (apps) that could be developed.
Currently, it could be argued that there has not been many truly innovative or game-changing apps, and much of what is on the market are trying to do the same thing differently. Whilst there might be some truth to that observation, there is considerable scope for innovation that supports users to have a truly unique experience and help them to address needs they did not know they had – through the power of apps. More
