FOR ENTREPRENEURS -Would you build a house without putting together a blueprint first? No. Similarly, an innovative idea needs a structured process to bring it to market. The business model is a blueprint for planning, and then building, an innovative enterprise. To assist professionals in creating new ventures, Stanford University will introduce a new online course, Building Business Models, in April. “What makes the difference between success in the lab and success in the marketplace is the business model which enables us to navigate the creative process in a structured way,” says faculty course director Haim Mendelson, professor of electronic business and commerce at the Stanford Graduate School of Business.
“What makes the difference between success in the lab and success in the marketplace is the business model which enables us to navigate the creative process in a structured way”
A free webinar to preview the virtual course will be available Tuesday April 2, from 10 – 11 a.m. PT/ 1 – 2 p.m. ET. Registration for the webinar will close one hour before it takes place.
During the webinar, Mendelson will discuss an approach for putting together a business model and using it in the disciplined development of a new business. The new business may be a startup or a new line of business within an established company. Webinar guests include general partner Howard Hartenbaum of August Capital, an investor in Skype and RelayRides, and Andre Haddad, CEO, RelayRides, a peer to peer car-sharing service. More
