Women and Tech: The Numbers, The Opportunities

Thanks to the guest post written by TheIceBreak.com CEO Christina Brodbeck on Techcrunch. Brodbeck is a UI designer, angel investor and entrepreneur based in San Francisco, CA. As a woman in tech for the past 10 years, I too have gotten the question, how does it feel to be a woman in the supposedly male-dominated field of technology.

Brodbeck dismissed the women in tech argument and steared us towards women AND tech. She said “Let’s talk not about women in tech. Let’s talk about women and tech. We need to shift the conversation and analyze how and why the female consumer is affecting technology innovation.“

She then shared some numbers that stunned even me, in fact I was ashamed that I didn’t know most of this. Brodbeck wanted us to see how ” the groundswell of female consumers impacting the web marketplace….by serving up some concrete market statistics..”

Did you Know:
• 3,330: the number of text messages the average teenage girl sends a month
• 67%: the percent of Gilt Groupe’s audience that are female
• 77%: the percent of Groupon subscription base that are female
• The average social gamer is a 43 year old woman

Brodneck then said…”A basic conclusion that one could draw here is that females are just as or even more enthusiastic than males about technology and the web. The difference is in the types of web products and services females embrace and how they put these to use in their daily lives. ”

She then went on to give examples of female-driven web behavior and trends that represent rapid-growth market opportunities:

• Real World Bookmarking:

• Personal Relationship Management:

• Self Analysis and Insights:

• Families and Children:

Read the article at Techcrunch