Jamaican comedian Tony “Paleface” Hendriks to sell comedy shows via YouTube

Jamaican comedian Tony ‘Paleface’ Hendriks has signed a digital distribution deal with Random Media’s Realvibez brand to make his comedy ‘Laugh Jamaica’ available for rent via YouTube, which has a new rentals programme. It means that Hendriks can begin earning revenue from his own channel on the popular video-sharing website which earlier this year began offering movies for rent online.

The deal will see Hendriks earn a share of US$3.99 ($343) per rental for 30 days. Hendriks will share the revenue with Random Media, a Jamaican owned company involved in promoting Jamaican and Caribbean creative works overseas. Random Media CEO David Mullings said the exact dollar value of the deal is hard to calculate given that it is a revenue share deal with Hendriks and YouTube. He said however that the company is aiming to rent 12,000 films within the first year for a share of the initial US$48,000 ($4 million). In addition, the comedian can earn from the video views on his YouTube channel. More