If this number doesn’t make Jamaican brands with Jamaican target audiences sit up straight in their chair, I don’t know what else will. As of today, there are 429,160 Jamaicans who live in Jamaica on Facebook. The growth has been averaging 20,000 new Jamaicans every 30 days with women numbering almost 50,000 more than the men.
Here’s the break down by age groups:
Teenagers – 13-19 = 222,680 | Males: 102,420 | Females: 118,240
Young Adults – 18-24 = 215,720 | Males: 97,380 | Females: 114,940
Young Professionals – 25-40 = 249,600 | Males: 105,520| Females: 138,000
All this and Jamaica’s internet penetration usage rate is still just at 55% percent. Imagine the integrated marketing possibilities.