I was on Facebook last night and what popped up on the right side of my laptop screen? The ad above, that screamed a Jamaican bad word. The gatekeepers who approved this ad, clearly are unfamiliar with Jamaican culture. For my international readers the word is “rass” I’d say is on the same threat and offensiveness level as the word “sh*t”. This is what happens when Facebook doesn’t speak Jamaican. LOL.