How to Measure your Power and Reach on Twitter

If you “tweet,” and you want to measure your power, your reach and how you rank amongst all other Twitter users around the world, there’s a website will put the hard core facts of your popularity right in front of you.

Twittergrader.com will tally up your “followers and followings” and rank your Twitter page numerically against other pages. For the record, @SiliconCaribe got a ranking of 415,139 out of 7,676,062 — with an overall grade of 95 out of 100. That looks to be slightly above average in the great scheme of all things “tweeting.”

The site also ranks top brands, cities and users. It has some nifty tools Who Tweets You, so you can see who’s giving you all that retweet love. Ugh, So cool. You can get a Twitter Grader Badge to show off your ranking. There is also has a Tweetit Button Builder which is a simple tool for creating a button that can be put on a web page.

How Does Twitter Grader Calculate Twitter Rankings?

Of course they can’t release all the secrets as we know some people would try to game the system, but Hibspot the creator of this tool explained the factors that go into calculating your rankings.
Algorithm Factors are:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal).

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you.

3. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar.

4. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

5. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

6. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score.

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