RIM Dances Into a New Market With BlackBerry 6.0

RIM’s released video footage of its upcoming BlackBerry 6.0 software–its answer to Android and iPhones. The interface itself is a little unsurprising, but the message behind the vid is clear: RIM is cool, and not just for business stiffs.

We already described how the BlackBerry hardware is suffering a bit of an image problem–the recent minor upgrades almost amount to incremental product spam. Hence the company’s future smartphone fortunes, assuming it wants to remain at least proximal to the bleeding edge of smartphones, hinges on the new touch-friendly 6.0 firmware. And part of getting that exciting newness known to the smartphone-buying public is to advertise it. More