Mobile Mania: Maybe the only marketing trend that is hotter than social media is mobile mania. Why? Globally there are four-times more cellphones than PCs worldwide. Locally, the mobile penetration is 100% in Jamaica. Generally it’s the favorite product of Gen Y. Factually, worldwide 130 billion texts will be sent a month. And I could go on and on but you’ll have to start paying me for that info. LOL.
So whether it’s mobile payments; mobile banking; mobile remittances; creating a Mobile App for a client, offering customers mobile coupons or text message campaigns; mobile loyalty programmes; the ability to build their fanbase and community – 2010 is going to be Mobile Marketing’s big year in Jamaica, the Caribbean and Globally – Are you in on or will it pass it you by?
Why 2010? What’s different in 2010?
-The phones are smarter.
– the networks are faster.
– an open development ecosystem is leading to faster innovation, deployment of ideas.
– and digital marketing and mobile agencies have built up a solid knowledge base of what works.
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