PNP Leader Portia Simpson-Miller, Mama P is on Facebook?

Last weekend, Jamaica’s Opposition political party the People’s National Party (PNP) had its 71st annual conference at the National Arena in Kingston. There they declared that “This conference is about rebuilding the party, its structures and its organisations. It is to make sure that we recruit the people, young men and young women, the brightest minds, people from all walks of life, who will help to carry the national alliance forward.”

FFWD to this weekend and Mama P, aka Portia Simpson-Miller, former Prime Minister of Jamaica ad current Party Leader is all over Facebook, the center of a “ReClaim Jamaica” campaign. Whoaa! They seemed to have some web savvy people in their camp this time, as one of the reasons the PNP is now in opposition after having an 18 year run as Jamaican government, is that they totally missed the boat in using the Web as a campaigning and fundraising tool for the last general election.

This ad campaign is clearly a step in the right direction, to get in front of the over 200,000 Jamaicans and many more in the Diaspora who are currently on Facebook and the estimated 450,000 who will be on there in 12 months time according to a study we recently got privy to. So Welcome Mama P. Welcome.