The relevance of mainstream coverage seems not to be an issue for this Internet Generation. I recently attended a rehearsal meeting for an upcoming event. About 10 people gathered to run through the agenda and to meet who was doing what and when. Then one person asked…so is the media coming? The chief organizer without missing a beat listed the names of two well trafficked and respected blogs and a Caribbean social network which covers events, take pictures and brands these pictures and puts them solely online. No one seemed perturbed by this announcement and less surprised at the response by mainstream media for the request for coverage was met with the usual we’ll see how the days events go to decide whether or not to send a reporter or photographer over.
So it made me ask this question…..is seeing and being seen online, getting “coverage” online and being able to share with friends in social networks, on twitter, by email, on instant messenger and by phone a fast growing appeal, reality even, with the clamour to be covered in the mainstream print and by tv stations dwindling?
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eCommerce12 months ago
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