Across industries, Caribbean companies are in an experimental stage with social media

As I continue to get an increased number of calls and email queries about How Can I use Social Media to market my company, product, music or event it brought to my mind this thought. It doesn’t matter if you’re Grace Kennedy, Digicel, the local restaurant or retail store around the corner, or a musician – no one person or company’s approach on entering social media can be considered is the only way, the right way, the best way. Why? SImply because like with any other marketing channel, at the end of the day it’s about understanding the lay of that land, understanding the inherent opportunities there and developing a unique strategy where your company,your brand, your product meets its goals and effectively as possible leverage the medium.