I grabbed this story to share, because I know we in Jamaica and the Caribbean are right here, right now. Some ad agencies are running scared nd holding on to the status quo while a few others and running ahead and seeking to get what they need to compete and also to get what they clients are now asking for and alot more often. Read the article.
“..Not enough agencies are adjusting to the online world..”
Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found. The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter. More
