If you were offered the choice to create one of two businesses—a web development shop where you do bespoke work for clients, or a start-up where you build your own product and sell it directly to customers—which would you choose?
Both of these business models involve the same activity: building web sites and web applications. Yet they are very different businesses. One is a service business; the other a product business. In this first instalment of a series on start-ups, we’ll look at the differences between these two approaches. Furthermore, we’ll see how they translate into what businesses are all about: making money. More
