A new report from Nielsen finds that television viewership is on the rise (at least in the US), hitting record numbers last quarter in terms of viewership, despite gains in web and mobile video consumption. The report found that users are watching an average of 142.5 hours of television per month, and using the Internet for 27 hours each month. Additionally, mobile video consumption is up to 3.5 hours each month.
That’s approximately 5 hours and 45 minutes spent in front of a screen each day. Across the board that represents fairly significant percentage gains year-over-year in terms of screen time (up 4.1% for TV and 5.7% for web use).
Given that we’re increasingly faced with more and more information, and that ourattention spans are on a rapid decline, there is a finite amount of our attention to go around. With so much added time being given to screens — television, computer, mobile — something must be taking a hit. More
eCommerce10 months ago