9 Deadly Startup Diseases—and How to Cure Them

Building a startup is hard. There are many problems that can hurt a startup—perhaps even kill it. This article examines some of the more common diseases that plague startups, and proposes some cures. All of these issues can be remedied if detected early enough, so it’s really worth being aware of them. That way, you can operate before they become fatal.

Startup Disease 1: The Imaginary User Syndrome

A product that’s not geared towards a specific user is unlikely to benefit anyone in particular; hence, there’s no such thing as a generic user. No matter how great your initial vision might seem, if you don’t have a target audience in mind, your startup will lack direction and flounder. In addition, it’s difficult to market to everyone, so not only will your product suffer, it’ll be hard to sell too. More