It may be better to give than to receive, but for those on the receiving end, there’s no doubt real-world gifts are better than virtual ones. No surprise, then, that we’re seeing the emergence of more and more ways for online friends to give each other offline presents. The latest? GetThemIn, which allows UK Facebook users to send each other real alcoholic beverages.
An assortment of wine, beer, champagne, spirits and specialty drinks are available through GetThemIn from brands including Heineken, Newcastle Brown, Blossom Hill, Harvey’s Bristol Cream and Courvoisier; also available are a variety of complementary snacks. Users simply add the GetThemIn application to their Facebook account, and then choose what gift they’d like to send to which friend. Payment takes place through Google checkout, and users compose a message to let their friend know. More
