I saw this and had to share it. And if you’ve been reading this blog enough you know I think very, very highly of Seth, in fact I am writing this from my desk which has all of the five books I’ve ought and read by Seth Godin. But check this post. It’s rich!! He says- Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a big organization or do it as a soloist. The dramatic leverage of the net more than overcomes the downs of the current economy.
The essence is this: connect.
Connect the disconnected to each other and you create value.
- Connect advertisers to people who want to be advertised to.
- Connect job hunters with jobs.
- Connect information seekers with information.
- Connect teams to each other.
- Connect those seeking similar.
- Connect to partners and those that can leverage your work.
- Connect people who are proximate geographically.
- Connect organizations spending money with ways to save money.
- Connect like-minded people into a movement.
- Connect people buying with people who are selling.
Some examples? I think it’s worth delineating these so you can see that the opportunity can be big, if that’s your taste, or small if you don’t want to invest heavily just yet.
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