Mobile Messaging Reaches Record Numbers Worldwide

Mobile messaging is experiencing a period of record growth, according to some figures released from VeriSign earlier this week. Looking at the numbers more closely, some interesting trends emerge. Those include the use of messaging for social and political change, marketing, such as that done by U.S. President-elect Barack Obama’s mobile campaign, and the use of mobile messaging for charitable donations.
Other sectors experiencing significant increases are the enterprise and financial institutions. In those two areas alone, mobile messaging has seen a 115% increase in only a year’s time, and much of that is thanks to the financial industry’s adoption of the medium for business to consumer communication.
According to new numbers being released by VeriSign, Inc., mobile messaging is a fast-growing trend worldwide. The medium experienced a surge here in the U.S. thanks to the recent presidential elections as Obama utilized the platform for making announcements, but that isn’t the only reason for the growth. More

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