by David Mullings
Deals with IPTV companies in 2007 certainly showed that old media companies are aware of some of the opportunities presented by the web but do any of them have or plan to hire a “Digital Distribution and Business Development Manager” to identify and implement bigger strategies? When I spoke about massively distributed media and fragmentation last October at the Caribbean Media Conference, some of them were in the audience and MTVN’s recent announcement is exactly what I was alluding to as the future (Read MTV Networks Unveils Targeted Online Syndication Strategy).
Our media companies need to be testing all avenues for getting their content to people and they have been extremely slow at doing this. Why have they have been so slow to grab the opportunity of the web and reach the Diaspora? I have said that online marketing will become much bigger in the Caribbean and amongst Caribbean companies in 2008 but will our media companies finally take on the web as a serious alternative avenue for reaching their target demographics this year?
