In the last few days, it’s been all about online advertising and announcements of new ad networks. Martha Stewart Omnimedia, BuzzMetrics and ZoomInfo will start their own ad networks. Most significantly, Facebook launched their ad network turning friends into endorsers.
Additionally,AOL bought Quigo, which helps publishers sell advertising on their own sites. And Google, the biggest ad network by far, said its site targeting will become even more targeted. It’s been all about online advertising one of the two business models that’s been working and making publishers money and advertising happy(the other is ecommerce).
But did you know there are already 130 online ad networks globally along with the big ones google, yahoo, myspace, facebook, Microsoft, aol, advertising.com and doubleclick.
Here are a couple of the stories that made the world sit up straight these past days:
–Google Site Targeting Becomes More Targeted
–Changing face of brand advertising online
– Martha Stewart-Run Ad Network Could Help Blogs Ditch Google
–AOL to Acquire Ad Network Quigo
Our Prediction
Prediction 1: We’ll see dozens more ad networks announced in the next six months with 95% of them gone in about two years.
Prediction 3. Watch for a Caribbean ad network announcement in the next 90 days.
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