by David Mulings
One of our advisors is a former VP of Sales at the largest Hispanic online ad network, helping to secure deals with major companies like Reebok (He is Bajan btw). He has always cautioned us about how we define our traffic for potential advertisers and spon-sors.
We at Realvibez.com define ‘Caribbean traffic’ as traffic from the Caribbean region, because that is how our advertisers define it and how we identify our target markets. Our video ads do not show outside of North America, because the advertisers don’t want them shown outside that region – they don’t see it as ‘Caribbean traffic’, they see North American traffic to a Caribbean-content site. Our banner ads are usually the same but since we have no Caribbean-focused advertisers at this time, we have turned off geo-targeting and do not charge our US advertisers for their impressions served outside the assigned region.‘Caribbean traffic’ is different from ‘traffic to Caribbean-content sites’ – one defines the visitors and their region while the other defines the destination. The last thing an advertiser wants to do is pay for an ad targeting US traffic and end up also paying for people in the Caribbean or somewhere else (if they don’t pay for that ex-tra exposure, they usually don’t care).No one defines traffic to hip-hop websites as ‘hip-hop traffic’ because companies want to sell to specific locations, not specific people all over the World.A visitor to a Caribbean-focused website might come to the Caribbean one day, might gamble in the Caribbean and might invest in the Caribbean. They MUST spend their money in their region though, and that is what really matters. A musician doing Carib-bean music is not the same as a Caribbean musician.
