Reggae superstar Shaggy gets a ‘Second Life’

by David Mullings
USA/JA-According to the blog Second Life Insider, Reggae superstar Shaggy will be making his first-ever virtual appearance on the web tomorrow(Wednesday) in popular virtual world Second Life. He is the first Caribbean artiste to do so.

Shaggy is hosting the MOBO Awards this year and this virtual event will serve to promote his upcoming album release Intoxication from VP Records/Big Yard Music. The flyer states that Shaggy will be previewing tracks from the album and there will be limited edition Second Life merchandise. Participants will also have the chance to win autographed CDs in real life.

The blog indicate that the virtual world appearance is “the work of digital advertising agency Silence and award-winning Second Life developers The Guild.” You can watch the event live at SLCN.tv and see how a Caribbean musician is using an interesting part of web culture to promote himself and his music.