ESPN’s Cricinfo hires Admob

USA-ESPN’s Cricinfo, the world’s largest cricket content source, has hired the mobile advertising network AdMob to convert its Internet traffic into a cash cow. AdMob will deliver ads globally for Cricinfo, while allowing advertisers to reach users in local markets using sophisticated geo- targeting. This partnership is one of the first global and local mobile advertising ventures. AdMob will serve ads on Cricinfo pages, connecting its advertiser base of hundreds of brands to the Cricinfo demographic.Cricinfo is popular in the Caribbean, India, North America, the U.K., Australia, and other cricket playing nations. Because a cricket match can take days to play, those interested in the sport require constant updates of scores and statistics when not able to watch a match.Cricinfo has already launched AdMob ads for the inaugural Twenty20 World Cup in South Africa, which is expected to draw millions of fans searching for information on their mobile devices from around the world. This is a potential boom for advertisers who want to get their messages out to the cricket loving public.