Fashion Night Out Jamaica sets Twitter on Fire with its #FNOja hashtag

Tonight is Fashion Night Out in Jamaica and in New York too. So the Fashion Capitals of the Caribbean and the United States are making a splash this evening. Here in Jamaica it’s billed as One night. Crazy Bargains. Massive Discounts. There will of course be celebrity after parties at Fiction and The Terrace at Susie’s.

While Fashion is at the core of this event, food, wine, clubs and bars, tech shops and more have joined in for a night – which in my mind one step away from our own Black Friday here in Jamaica.
Many Jamaican businesses have engaged their customers with email flyers, facebook event invitations with special offers and twitter announcements. The originator of the idea the Jamaica Observer printed a masterful newspaper supplements that’s acted as guides to the bargains, discounts and parties across Kingston, Portmore, Spanish Town, Montego Bay and Ocho Rios. They have also been busy on Twitter retweeting (@jamaicaobserver) anyone using what has become the official hashtag for the event #FNOja- which was created by Geejam Media team in an effort to track activities.

So far since the hashtag was released on Tuesday there has been 645 tweets, from 211 contributors, with almost 100 tweets a day. More than half of the tweets were retweeted, meaning there were seen by other tweeters and passed along to their followers, thereby expanding the word of mouth reach for the message

We’re tracking all the social media activity for Fashion Night Out using a Jamaican designed web app and will report right after, what Fashion Night Out Jamaica looked like online across Facebook, Twitter and Foursquare.

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