The Grace Kennedy Group to spend JA$1m in online advertising next year

Yep, I got this from credible sources that the Jamaican conglomerate with strong financial services, food and beverage brands in the Caribbean and Diaspora markets in an initial online media buy will spend JA$1m between The Jamaica Gleaner, The Jamaica Observer and Radio Jamaica websites. They are all mainstream media brands with a strong Diaspora online audience. No while this is by no means a huge amount, it’s a star by a comglomerate that’s considered a major influencer in the Caribbean which can lead it’s competitors and other follower companies online to find opportunities to spend money to target Jamaican, Caribbean, Caribbean Diaspora and the tourist audiences.

The arguement extends too that while it’s great for GraceKennedy to begin online advertising with established media brands, it’s now that Caribbean site publishers can step up with sites that are professionally designed, regularly updated with great text,audio,video content and have credible statistics on the demographics of the site’s audience.